Strategic Management

Paper Code: 
GMG 144
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 
Corporate Strategy:

 Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives.

12.00
Unit II: 
Environmental Scanning:

 External- (Macro and Micro) environment appraisal, Organizational Appraisal, Porter Five Forces Model for Industry Analysis, SWOT.

12.00
Unit III: 
Levels of Strategy:

Corporate Level Strategy, Business level strategy, Functional Strategies.

12.00
Unit IV: 
Choice of Strategy:

Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors 

12.00
Unit V: 
Strategic Implementation:

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation

Corporate Social Responsibility and Corporate Governance: Concept  & Significance

Essential Readings: 
  1. Prasad, L,M., Business policy & Strategy, New Delhi Sultan Chand & Sons.
  2. Azar Kazmi, Business Policy and Strategic Management
  3. David Wheelan & Hunger, Strategic Management, Prentice Hall, New Delhi

 

References: 
  1. David, F.R., Cases in Strategic management, Prentice Hall.
  2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
  3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
  4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.

 

 

Academic Year: 
2019-2020
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