Store Layout & Visual Merchandising

Paper Code: 
BSR 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To provide candidates with the fundamental skills in research design and analysis necessary for making sound marketing decisions

9.00
Unit I: 
Store Design

Store Design: Meaning, Objectives of Store Design, Store Exterior and Interior

9.00
Unit II: 
Store Layout

Store Layout: Types, Key factors for developing a layout. Space planning & space performance measures, Planogram

9.00
Unit III: 
Visual Merchandising

Visual Merchandising: Meaning, Visual merchandising techniques, types of display, fixtures, essentials of good visual merchandising

9.00
Unit IV: 
Atmospherics

Atmospherics: Meaning, exterior and interior, color planning

9.00
Unit V: 
Merchandise security

Merchandise security: Customer theft, employee theft, supplier theft, supplier pilferage, shoplifting, security measures

Essential Readings: 

1. Swapnapradhan, Retail Management, McGraw Hill
2. Berman and Evans, Retail Management- A strategic approach, MacMillan Publishing Company.
3. Levy and Weitz, Retail Management Tata McGraw Hilice-Hall of India, New Delhi

References: 

1.Chetan Singh, Rajneesh Tuli, Nidhi V. Srivastava, Retail Management, Oxford University Press
2.Retail Management, ICFAI Press
3. Andrew J. Newman, Retailing: Environment and Operations, Cengage learning, Delhi.
4. S.K. Baral, S.C. Bihari, Retail Management Text &Cases,A.I.T.B.S. Publishers, Delhi

Academic Year: 
2016-2017
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