Store Layout & Visual Merchandising

Paper Code: 
BSR 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To provide candidates with the fundamental skills in research design and analysis necessary for making sound marketing decisions.

9.00
Unit I: 

Store Design: Meaning, Objectives of Store Design, Store Exterior and Interior.

9.00
Unit II: 

Store Layout: Types, Key factors for developing a layout. Space planning & space performance measures, Planogram.

9.00
Unit III: 

Visual Merchandising: Meaning, Visual merchandising techniques, types of display, fixtures, essentials of good visual merchandising.

9.00
Unit IV: 

Atmospherics: Meaning, Exterior & interior, Color planning.

9.00
Unit V: 

Merchandise Security: Customer theft, employee theft, supplier theft, supplier pilferage, shoplifting, security measures.

Essential Readings: 

  1. Swapna pradhan, Retail Management, McGraw Hill

    Berman and Evans, Retail Management- A strategic approach, MacMillan Publishing Company.

    Levy and Weitz, Retail Management Tata McGraw Hill

    ice-Hall of India, New Delhi

Academic Year: 
2018-2019
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