STORE LAYOUT AND VISUAL MERCHANDISING

Paper Code: 
BSR 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 

CO 30: Students are acquainted with the knowledge and design of store Interior and Exterior as well as color planning required accordingly

CO 31: Develop knowledge about various designs of store layout according to available space and type of store  

CO 32: Facilitate the students to understand the marketing tools and techniques used by retailers to interact with their customers through visual merchandising

CO 33: Provides knowledge regarding shop lifting and anti-shoplifting techniques as well as store security

CO 34: Guides students regarding space planning and techniques to manage available space in particular retail store.

 

 

 

Approach in teaching:

Lecture cum Discussion (Tool - PowerPoint presentation)  Class discussions using  tutorials, reference books etc.

 

Learning activities for the students:

Self-learning assignments, Effective questions, Group discussions.      

Lecture cum Discussion (Tool - PowerPoint presentation) Class discussions using real life examples on the basis of store visit.case studies,  examples from newspapers, magazines, web sources etc

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group discussion

 

9.00
Unit I: 
Store Design
  • Meaning,
  • Objectives of Store Design
  • Store Exterior and Interior
  • Color planning.

 

9.00
Unit II: 
Store Layout
  • Types
  • Key factors for developing a layout
  • Space planning & space performance measures
  • Planogram

 

9.00
Unit III: 
Visual Merchandising
  • Meaning
  • Visual merchandising techniques
  • Types of display
  • Fixtures
  • Essentials of good visual merchandising.

 

9.00
Unit IV: 
Pilferage
  • Concept of Pilferage
  • Pilferage Handling

Shoplifting:

  • Concept of Shoplifting
  • Methods of Shoplifting
  • Anti- Shoplifting Techniques
  • Employee theft.

 

 

9.00
Unit V: 
Store Security
  • Introduction
  • Objectives
  • Security Process in Different Situations.

 

Essential Readings: 
  • Swapna pradhan, Retail Management, McGraw Hill
  • Berman and Evans, Retail Management- A strategic approach, MacMillan Publishing Company.
  • Levy and Weitz, Retail Management Tata McGraw Hilice-Hall of India, New Delhi

 

References: 
  • Chetan Singh, Rajneesh Tuli, Nidhi V. Srivastava, Retail Management, Oxford University Press
  • Retail Management, ICFAI Press
  • Andrew J. Newman, Retailing: Environment and Operations, Cengage learning, Delhi.
  • S.K. Baral, S.C. Bihari, Retail Management Text &Cases, A.I.T.B.S. Publishers, Delhi

e-RESOURCES:

  • Shodhganga
  • National Digital Library

JOURNALS:

  • Indian Journal of Marketing
  • INSPIRA- Journal of Modern Management & Entrepreneurship
  • Oorja

 

Academic Year: 
2022-2023
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