Retail Management

Introduction to Retail Management:
Retailing: Meaning, Retail format, types of retailers (store, non-store retailing), Indian retailing scenario, Functions performed by retailers

Retail Consumer behavior and communication mix
Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.
Retail communication mix: Meaning, methods, Retail communication process

Retailing strategy:
Definition, strategic retail planning process
Financial strategy: Strategic profit model
Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail operations:
Supply chain management: Meaning, process, importance, retail logistics.
Customer Relationship Management: Meaning, Importance, Customer Relationship Management process (customer data collection, data analysis, target customer identification, Development of Customer Relationship Management program implementation)
Retail Pricing: Pricing strategies (Every Day Low Price, High Low Price), Price adjustments (Mark downs, coupons, Rebates, Price bundling, multiple-unit pricing, variable pricing, online pricing)

Store management
Functions of store manager
Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques.
Customer service: Importance, SERVQUAL gaps model.