Retail Management

Paper Code: 
BSG 423
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable students to -

 

 

  1. Provide the learner with an over view of retail industry.
  2. Imparting the empirical knowledge of the functioning of retail formats.

 

COURSE OUTCOMES (Cos):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 423

Retail Management

(Theory)

The students will be able to –

 

CO84: To familiarize the students with the fundamentals of retail business and current trends in the industry. 

 

CO85: To discuss and make the students understand the integrities involved in deciding location, pricing and communication by a retailer.

 

CO86: To equip the students to take effective merchandise management decisions for the products and services.

 

CO87: To develop the skills among the students to enable them to manage retail store effectively there by reducing costs.

 

CO88:To make the students aware about nuances in designing a retail store and customer relationship.

Approach in teaching:

 

Classroom Lectures, Discussion, PPT, Sharing web links, Videos .

 

Learning activities for the students:

Self learning assignments, Role plays, presentation,  case study, Group discussions.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 


18.00
Unit I: 
Introduction to Retail Management

Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).

Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.

18.00
Unit II: 
Retailing Strategy

 Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.

Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments

Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty

18.00
Unit III: 
Merchandize planning

 Organization of buying process, category management, Sales forecasting, Assortment

planning process

Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

18.00
Unit IV: 
Retail Human Resource Management

Managing store employees, Compensation & reward, Shrinkage management.

Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losses

18.00
Unit V: 
Retail operations

Supply chain management: Meaning, process, importance, retail logistics.

Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.

Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery

Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques

Essential Readings: 
  1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
  2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
  3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.

 

 

 

 

 

 

 

 

 

References: 
  1. Dunne &Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
  2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2009.
  3. Khandelwal R Aditi, Retail Management, RBSA, 2012.

 

 

Academic Year: 
2019-2020
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