RETAIL MANAGEMENT

• Introduction to Retail Management: Retailing: Meaning, Significance, Retail Format, Concept and differences between organized and unorganized Retail,Functions performed by retailers, Types of retailers (store, non-store retailing),
• Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).
• Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.

·         Retailing Strategy: Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.

·         Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments

·         Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty

• Merchandize planning: Organization of buying process, category management, Sales forecasting, Assortment planning process
• Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

• Retail Human Resource Management: Managing store employees, Compensation & reward, Shrinkage management.
• Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losses

·         Retail operations: Supply chain management: Meaning, process, importance, retail logistics.

·         Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.

·         Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery

·         Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques

Recent trends in Retail Management