RETAIL MANAGEMENT

CO 68: Equip the students with an understanding of retailing, its functions and types.

CO 69 :  Appraise the students with consumer buying behaviour of consumers and the methods to communicate with them. 

CO 70: Equip the students to take up decision regarding strategy and location of a retail store. 

CO 71: Develop the skills among the students to enable them to make pricing and CRM decisions.  

CO 72: Examine the major designing, decoration and management decisions of a retail store.

Approach in

teaching:

Class

room Lecture

(Theory/ Using

Power Point

Presentation)

Learning

activities for the

students:

Role Play activities/Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.