Coming soon
Retail Management
With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats.
Course Outcome :
CO103: To familiarize the students with the fundamentals of retail business and current trends in the industry.
CO104 : To examine the current state of retail industry in India and its related issues like financing etc.
CO105: To discuss and make the students understand the integrities involved in deciding location, pricing and communication by a retailer.
CO106 : To equip the students to take effective merchandise management decisions for the products and services.
CO107 : To develop the skills among the students to enable them to manage retail store effectively there by reducing costs.
CO108 : To make the students aware about nuances in designing a retail store and customer relationship.
Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).
Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.
Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.
Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments
Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.
Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.
Organization of buying process, category management, Sales forecasting, Assortment
planning process
Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships
Managing store employees, Compensation & reward, Shrinkage management.
Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs, Reducing inventory losses
Supply chain management: Meaning, process, importance, retail logistics.
Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.
1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.
4. Khandelwal R Aditi, Retail Management, RBSA, 2012
1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition 2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 200
