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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Retail Management | Business Studies

Retail Management

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Paper Code: 
BSG 423
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
OBJECTIVE: 

With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats.

 

Course Outcome : 

CO103: To familiarize the students with the fundamentals of retail business and current trends in the industry. 

CO104 : To examine the current state of retail industry in India and its related issues like financing etc.

CO105:  To discuss and make the students understand the integrities involved in deciding location, pricing and communication by a retailer.

CO106 : To equip the students to take effective merchandise management decisions for the products and services.

CO107 : To develop the skills among the students to enable them to manage retail store effectively there by reducing costs.

CO108 : To make the students aware about nuances in designing a retail store and customer relationship.

  

 

18.00
Unit I: 
Introduction to Retail Management

Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).

Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions. 

18.00
Unit II: 
Retailing Strategy

Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.

Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments

Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.

18.00
Unit III: 
Merchandize Planning

Organization of buying process, category management, Sales forecasting, Assortment

planning process

Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

18.00
Unit IV: 
Retail Human Resource Management

Managing store employees, Compensation & reward, Shrinkage management.

Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losses

18.00
Unit V: 
Retail Operations

Supply chain management: Meaning, process, importance, retail logistics.

Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.

Essential Readings: 
 

1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003

2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai

3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.

4. Khandelwal R Aditi, Retail Management, RBSA, 2012

 
References: 
 

1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition 2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 200

 

Academic Year: 
2021-2022
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