Retail Management

Paper Code: 
BSG-423
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats

10.00
Unit I: 
Introduction to Retail Management:

 Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).

Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions. 

12.00
Unit II: 
Retailing Strategy:

 Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.

Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments

Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty. 

14.00
Unit III: 
Merchandize planning:

 Organization of buying process, category management, Sales forecasting, Assortment

planning process

Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

12.00
Unit IV: 
Retail Human Resource Management:

 Managing store employees, Compensation & reward, Shrinkage management.

Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losses

12.00
Unit V: 
Retail operations:

                                     Supply chain management: Meaning, process, importance, retail logistics.

Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.

Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery

Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques.

 

Essential Readings: 
  1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
  2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
  3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.

 

References: 

 

  1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
  2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2009.
  3. Khandelwal R Aditi, Retail Management, RBSA, 2012.

 

Academic Year: 
2016-2017
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