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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Retail Management | Business Studies

Retail Management

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Paper Code: 
BSG-423
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats.

10.00
Unit I: 
Introduction to Retail Management:

 

Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India).

Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.

12.00
Unit II: 
Retailing Strategy:

 

 Definition, strategic retail planning process, Strategies to sustain competition, growth strategies.

Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments

Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site.

Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.

14.00
Unit III: 
Merchandize planning:

 

 Organization of buying process, category management, Sales forecasting, Assortment

planning process

Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

12.00
Unit IV: 
Retail Human Resource Management:

 

 Managing store employees, Compensation & reward, Shrinkage management.

Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs,  Reducing inventory losse

12.00
Unit V: 
Retail operations:

 Supply chain management: Meaning, process, importance, retail logistics.

Customer Relationship Management: Meaning, Importance, Customer Relationship Management process.

Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery

Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques.

Essential Readings: 

 

  1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
  2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
  3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi, 2nd ed.
References: 
  1. Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
  2. Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2009.
  3. Khandelwal R Aditi, Retail Management, RBSA, 2012.
Academic Year: 
2014-2015
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