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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

Retail Management | Business Studies

Retail Management

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Paper Code: 
BSG 423
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

 

The course will enable students to -

  1. Provide the learner with an over view of retail industry.
  2. Imparting the empirical knowledge of the functioning of retail formats.

 

COURSE OUTCOMES (Cos):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 423

Retail Management

(Theory)

The students will be able to –

 

CO84: To familiarize the students with the fundamentals of retail business and current trends in the industry. 

 

CO85: To discuss and make the students understand the integrities involved in deciding location, pricing and communication by a retailer.

 

CO86: To equip the students to take effective merchandise management decisions for the products and services.

 

CO87: To develop the skills among the students to enable them to manage retail store effectively there by reducing costs.

 

CO88:To make the students aware about nuances in designing a retail store and customer relationship.

Approach in teaching:

 

Classroom Lectures, Discussion, PPT, Sharing web links, Videos .

 

Learning activities for the students:

Self learning assignments, Role plays, presentation,  case study, Group discussions.

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 

Introduction to Retail Management: Retailing: Meaning, Significance, Retail Format, Functions performed by retailers, Types of retailers (store, non-store retailing), Indian retailing scenario (Drivers and challenges to Retail in India, FDI in India). Retail Consumer behavior - Types of buying decisions, Retail buying process, Factors influencing retail buying decisions.

18.00
Unit II: 

Retailing Strategy: Definition, strategic retail planning process, Strategies to sustain competition, growth strategies. Financial strategy: Strategic profit model, Retail Pricing: Pricing strategies, Price adjustments Location & site analysis: Types of retail locations, factors affecting Trade area demand, factors affecting attractiveness of a site. Retail communication mix: Meaning, Methods of communicating with customers, Retail communication process and Building customer loyalty.

18.00
Unit III: 

Merchandize planning: Organization of buying process, category management, Sales forecasting, Assortment planning process Retail merchandize purchase: Branding strategies, Sourcing vendors, Negotiating with vendors, Vendor relationships

18.00
Unit IV: 

Retail Human Resource Management: Managing store employees, Compensation & reward, Shrinkage management. Controlling Costs : Increasing labor productivity, Reducing maintenance and energy costs, Reducing inventory losses

18.00
Unit V: 

Retail operations: Supply chain management: Meaning, process, importance, retail logistics. Customer Relationship Management: Meaning, Importance, Customer Relationship Management process. Retail customer service: Customer service strategies, Service quality appraisal, SERVQUAL GAPS model, Service recovery Layout and Visual merchandising: Types of store layout designs, planograms, Merchandise presentation techniques.

Essential Readings: 

1. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai 3. Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, New Delhi. 4. Gibson G. Vedmani: Retail Management – Functional Principles & Practices; Jaico publishing house. 5. Bajaj Chetan, Tuki Rajnish, Srinivasa Nidhi V.; Retail Management, Oxford University Press. 6. Berman, Barry and Joel R Evans: Retail Management – A strategic approach; Pearson Education.

References: 
  1. Dunne & Lusch, Retailing, South-Western Educational Publishing.
  2. Retail Management, ICFAI Centre for Management Research, Hyderabad.
  3. Khandelwal R Aditi, Retail Management, RBSA.

 

Note: Latest edition of the readings may be used.

 

 

 

Academic Year: 
2020-2021
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