RESEARCH METHODOLOGY I- PRACTICAL

Paper Code: 
DBSG 702
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

CO 156:  Equip the students in formulation of research problem.

CO 157:  Appraise students with the process of making a research design

CO 158:  Enable to draft a questionnaire

CO 159:  Familiarise the students with Statistics in research

CO 160:  Develop the skills to use different software for research

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects.

  

 

6.00
Unit I: 
Basics of Research
  • 1 overall research would be given to students in which they will have to do all the topics covered in the subject
  • Formulation of research problem, formulation of research title

 

 

6.00
Unit II: 
Research Design
  • A synopsis would be made with complete research design of proposed study
  • Systematic Review of Literature
  • Setting of Objectives, Variables and Hypothesis

 

 

6.00
Unit III: 
Data Collection
  • Form a questionnaire on likert scale

 

6.00
Unit IV: 
Basics of Statistics
  • Set Frequency Distribution as per Requirement of Questionnaire as per Concept
  • Few questions on Measure of Central Tendency & Measure of Dispersion

 

 

6.00
Unit V: 
Basic Usage of Excel and SPSS
  • Making Charts, Tables and Pasting Them in  MS Word Practically
  • Make a SPSS File as per the Questionnaire of the Study drafted as Above
  • Seeing Data View & Variable View in the Software and handling it
  • Variable Setting in SPSS

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

       

 

References: 

 

  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES:

  • Bajpai ,Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

 

Academic Year: 
2023-2024
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