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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

RESEARCH METHODOLOGY I | Business Studies

RESEARCH METHODOLOGY I

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Paper Code: 
24BSG124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop a research orientation among students and thereby making their managerial decision-making process scientific.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24ATG/24BSG/24FSG 124

Research Methodology I

(Theory)

CO19: Evaluate the concept of research and its types.

CO20: Examine the overall process of designing a research study from its inception.

CO21: Formulate quantitative research questions, classify and distinguish the measurement & scaling techniques. Identify suitable measures and sources of information for data collection.

CO22: Design appropriate data collection technique for research.

CO23: Analyze and classify tools and techniques used in measurement of data.

CO24: Contribute effectively in course-specific interaction

Approach in Teaching: Interactive Lectures, Discussion, Tutorials, Problem Solving Sessions & Presentations

Learning activities for the students: Self-learning assignments, Case Study Analysis, Class Presentations (Individual & Group)

 

Continuous Assessment Test, Semester End Examinations, Quiz, Solving Numerical Problems, Assignments,

Individual & Group Projects

 

18.00
Unit I: 
Introduction to Research
  • Research: Definition and concept of research, objectives of research, importance of research.
  • Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Significance of Research. Research Methods vs Methodology, Research Process, Criteria of Good Research, Problems encountered by Researchers in India.

 

18.00
Unit II: 
Research Design
  • Research Design: Meaning, Need, Concepts and Characteristics of a good research design.
  • Identification of a Research problem. Selection of a Research problem. Techniques involved in defining a problem
  • Hypothesis- Purpose, Characteristics, Types and Criteria of Hypothesis

 

18.00
Unit III: 
Data Gathering Instruments and Scaling Techniques
  • Data gathering instruments: Observation, Interview, Questionnaires and Schedules, their construction, Technique of data collection, Scrutiny of data, accuracy of measurements, testing of a questionnaire.
  • Scaling Techniques: Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales. Goodness of Measurement Scales

 

18.00
Unit IV: 
Introduction to Statistics, Measure of Central Tendency, Measure of Dispersion and Skewness
  • Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data, Variables- Meaning and Concept, Types of Variables. Frequency Distributions and Cumulative Frequency Distribution,
  • Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
  • Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard Deviation, Coefficient of Variation.
  • Skewness: (their absolute and relative measures)

 

18.00
Unit V: 
Correlation and Regression Analysis

●       Correlation Analysis- Definition and Concept, types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, its assumptions, properties, merits and demerits, Spearman’s Rank correlation & Con-Current Deviation Method)

           Regression Analysis- Definition, Concept, Uses and Properties. Least Square             Method, Regression Coefficients, Fitting of Regression lines

Essential Readings: 
  1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai
  2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.

 

References: 
  1. Bhatnagar, G.L., Research Methods and Measurements in Behavioral and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
  2. Dwivedi, R.S.(1997), Research Methods in Behavioral Sciences, Macmillan India, Delhi, 1997.
  3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi.

e-Resources:

  1.  https://web.s.ebscohost.com/ehost/search/basic?vid=0&sid=0c7f189a-083f-49b2-8d14-1018e9b1d9a8%40redis
  2. http://ww1.shodhganga.com/
  3. https://shodhgangotri.inflibnet.ac.in/
  4. https://www.scopus.com/home.uri
  5. http://www.e-book.com.au/freebooks.htm
  6. https://www.doaj.org/

 

Academic Year: 
2024-2025
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