RESEARCH METHODOLOGY I

Paper Code: 
DBSG 701
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

CO 151:  Equip the students with an understanding of basics of Business Research.

CO 152:  Appraise the students with the concept of research design, its types and hypothesis.

CO 153:  Appraise the students with the

data collection in research.

CO 154:  Equip the students to make use of measures of central tendency and Dispersion.

CO 155:  Develop the skills among the students to use MS-Excel and SPSS for research purposes.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects.

  

 

12.00
Unit I: 
Basics of Research:

·       Definition and concept of research, objectives of research, importance of research.

·       Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research.

 Research Approaches, Research Process

12.00
Unit II: 
Research Design:
  • Meaning, Need and Characteristics of a good research design.
  • Types of Research Design, Identification of a Research problem. Selection of a Research problem.
  • Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing Theoretical concept.
  • Variables: Meaning and Concept, Types of variables.

 

12.00
Unit III: 
Data Collection:
  • Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
  • Instruments of Primary Data Collection: Observation, Interview, Questionnaires and Schedules, their construction, Pros and Cons of each, Things to keep in Mind
  • Application of data Collection Methods  : When, Where & Why

 

12.00
Unit IV: 
Basics of Statistics:
  • Frequency Distributions and Cumulative Frequency Distribution
  • Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
  • Measure of Dispersion - Mean Deviation and Standard Deviation

 

12.00
Unit V: 
Basic Usage of Excel and SPSS:
  • How to use Excel for Data Handling – Making Charts, Tables and Pasting Them in  MS Word
  • Basic File Setting in SPSS – Opening of File, Data View, Variable View,  Variable Setting, Importing Data 

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

       

 

 

References: 

 

  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES:

  • Bajpai ,Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

Academic Year: 
2023-2024
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