Coming soon
Project Viva - Voce
Paper Code:
BSG 118
Credits:
02
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
The Course aims at equipping the students with practical aspect of marketing and its 4 P’s.
6.00
Unit I:
Power Point Presentations on Sources of Organization’s code of Ethics i.e. organizational Values etc.
6.00
Unit II:
Power Point Presentations on Ethical Dilemmas and Social Responsibility
6.00
Unit III:
Case Studies on Social Responsibility and CSR done by companies.
8.00
Unit IV:
Activities and Case Studies on Diversity Recognition, Managing Diversity
4.00
Unit V:
Case Study and Power Point Presentation on Global Marketing Issues in HR, Marketing , Genetic Engineering etc.
Academic Year:
