Project Work

Paper Code: 
ABF 203
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices. This practical further aims at acquainting the students with the applied knowledge of various facets of Marketing Research.

6.00
Unit I: 
I

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00
Unit II: 
II

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design

6.00
Unit III: 
III

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

6.00
Unit IV: 
IV

Report Preparation and PPT Presentation

6.00
Unit V: 
V

Role Plays on Marketing Research, Case studies related to marketing research

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