Coming soon
Project viva voce
Paper Code:
BSG 218
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
The Course aims at equipping the students with practical aspect of marketing research and Consumer Buying Behavior.
6.00
Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire
6.00
Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design,
6.00
Ms. Office: Excel Data Entry and Chart formations, Data Interpretation
6.00
Report Preparation and PPT Presentation
6.00
Case studies related to Consumer Behavior, Role Plays on Consumer Buying Behavior
Academic Year:
