PROJECT VIVA VOCE

Discussion of case studies related to sales management, sales organizational structures, personal selling.

Demonstration of personal selling of selected  product - Every student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc.

Role paly on different type of interviews for various positions in Sales department.

Studies on Effect of demographics (age, size, growth, income, etc) on the business environment. Case Studies on Consumer protection Act.

Discussion on Cases related to Right to information Act.