Project Viva-Voce

Paper Code: 
ABF 603
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to acquaint the students with conducting business transactions through electronic means.

6.00
Unit I: 
I

Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets.

6.00
Unit II: 
II

Case studies of Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy.

6.00
Unit III: 
III

Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation Planning, E-Commerce Implementation.

6.00
Unit IV: 
IV

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

6.00
Unit V: 
V

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach.

Academic Year: 
2019-2020
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