CourseObjective:
This paper aims at exposing the students to the various aspects of logistics and supply chain management, Advertising and Sales Promotion
Course Outcome(COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
BSR 618 |
Project Viva-Voce |
CO 229 :To discuss, analyse and present practical cases on Factories Act, 1948 along with the provisions dealt in these cases. CO 230 :To discuss, analyse and present practical cases on Payment of Wages Act, 1972 along with the provisions dealt in these cases. CO 231 :To discuss, analyse and present practical cases on Minimum Wages Act, 1948 along with the provisions dealt in these cases. CO 232 :To discuss, analyse and present the practical aspects of designing advertisement campaign and budget CO 233 :To study the practical components of Sales Promotion with real life examples and DAGMAR Approach |
Approach in teaching PowerPoint Presentation Case Study Group Discussion Learning activities for the students:
Case studies, Role plays, Student presentations. Moot Court Assignment on current topics
|
Assignments Observation CA Exam Semester End Examination
|
Discussions on Cases with reference logistics management
PowerPoint presentations on physical of merchandise
PowerPoint presentations on role of information technology
Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.
Case Study on Sales Promotion, discussions on 5m model, Dagmar approach