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Project Viva-Voce
Course Objective:
Objective of this paper is to give the students insight about international market strategies and the application of marketing research.
Course Outcome(COs):
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSR 518 |
Project Viva voce |
CO 190 To give students an insight of characteristics of international marketing concepts taking examples of different overseas market through presentations. CO 191 To make students aware about the process and problems in export marketing research CO 192 To familiarize the students about the different stages of international product life cycle CO 193 To familiarize the students with different research and sample designs. CO194 Acquaint the students with concepts of data entry and data interpretation.
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Approach in teaching Interactive Lectures Group Discussions
Learning activities for the students: Assignments Case Studies
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Assignments Observation CA Exam Semester End Examination
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Presentation on characteristics of international marketing concepts taking examples of different overseas market.
Presentation and discussion on export marketing research. Report preparation and presentation on the international product life cycle.
Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire
The practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design
Ms. Office: Excel Data Entry and Chart formations, Data Interpretation
