Coming soon
Project Viva-Voce
Course Objectives:
This paper aims at exposing the students to the applied aspect of study of Retailing Management like Merchandise Management and Sales Management
Course Outcome(COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSR 318 |
Project Viva Voce |
CO113: Learn about the practical aspects of Category Management - with the help of real Case Studies and analyse the best industry practices of the top Indian and global retailing companies. CO114 : Understand the emergence and evolution of Private Labels by renowned retailing companies with the help of real Case Studies and Group Discussion on actual product/services
CO 115 :Learn about the essential dimensions of Assortment Planning and identify successful assortment planning and visual display.
CO 116 : Understand the attributes of an efficient through Role-Plays on Personal selling.
CO 117: Learn to identify its USP of a product/service, collect information about the product, identify its competitors and their offerings etc
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Approach in teaching Case study, Role play and group discussion.
Learning activities for the students: Reading assignments, exploring the related material available online.
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Assignments, Mid semester test, Semester end examination, Quiz, Presentation by students. |
Category Management - Case Study, Group Discussion and Practical Assignment on the best industry practices (top retailing companies of India and world)
The emergence and evolution of Private Labels by renowned retailing companies. Case Study, Group Discussion and Practical Assignment on successful and unsuccessful private labels.
Assortment Planning in different kinds of merchandise. Power- point presentations on the essential dimensions of successful assortment planning and visual display.
Group Discussions on the attributes of an efficient Salesman. Role-Plays on
personal selling.
Every student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc. Subsequent to the above exercise, the student will be required to give a prepared demonstration of personal selling of the product selected by her.
