Project Viva-Voce

Paper Code: 
BSG 218
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

The Course aims at equipping the students with practical aspect of retail  and Consumer BuyingBehavior

Course Outcome(COs):

 

Course

Learning Outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 218

Project Viva Voce

 
  1. Impart the knowledge of various retail formats and  strategy adopted by various multi brand retailers in india
  2. Impart the knowledge   of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.
  3. Explain the impact of social and cultural factors on consumer buying behavior
  4. Impart the knowledge of post purchase behaviour of consumers and their impact on sales

Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc.

 

 

Learning activities for the  students:

Assignments, Classroom activities, ppt presentation, Role play, case studies.

Continuous Assessment, Quiz, Assignments, Presentations, etc.

 

6.00

PPT Presentation/Group discussion/Case studies on different retail formats in India and famous Multi Brand retailers in India and their Strategies

6.00

Case studies/ Group discussion related to Consumer Behaviour and Retail Communication mix , Role plays on Consumer Buying Behaviour

6.00

PPT Presentation/ Case studies/ Group Discussion on Retail location and Site Analysis and their impact on consumer Buying Behaviour 

6.00

PPT Presentation on Impact of Cultural and social factors on consumer buying behaviour

6.00

Group Discussion and PPT Presentation on Post Purchase behaviour

Academic Year: 
2020-2021
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