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Project Viva Voce
Paper Code:
BSG 318
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
This paper aims at exposing the students to the applied aspect of study of Business Environment. The practical involves field surveys pertaining to the subject.
Sales Management is an integral functional aspect of Marketing management. This paper aims at equipping the students with the Personal Selling skills. Besides it imparts the knowledge with regards to the set up of a sales branch, its organizational structure and its functional aspects.
Unit I:
Business Environment:
- Perform a survey for finding out how cultural factors (language, family, education, manners, values, taste and preference etc.) affect the business environment
- Find out the effect of demographics (age, size, growth, income, etc) on the business environment.
- Critically evaluate the XI Five Year plan.
Unit II:
Sales Management
- Every student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc. Subsequent to the above exercise, the student will be required to give a prepared demonstration of personal selling of the product selected by her.
The student will have to present the description of the above exercise in a project report as well.
- Every student is expected to prepare a project report answering the following questions:
- Discuss the steps taken in the establishment of a Sales Organization
- Discuss in brief the various types of Sales Organization structure and discuss their individual merits and demerits.
- If you were made the Sales Manager of a Sales Organization, what would have been the functions performed by you? Discuss in detail.
Unit III:
Unit IV:
Unit V:
Academic Year:
