Coming soon
Project Viva -Voce
Paper Code:
BSR 618
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
This paper aims at exposing the students to the various aspects of logistics and supply chain management, Advertising and Sales Promotion
6.00
Discussions on Cases with reference logistics management
6.00
Power point presentations on physical of merchandise
6.00
Power point presentations on role of information technology
6.00
Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget
6.00
Case Study on Sales Promotion, discussions on 5m model, Dagmar approach
Academic Year:
