Project Viva Voce

Paper Code: 
BSG 118
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices.

Unit I: 
Principles of Marketing:
 

·       Identification of the product mix of any one of the corporate houses like Maruti Udyog Limited, Hindustan Unilever Limited, Hyundai etc.

·       Development of a Project report on corporate house selected above and preparing the Product line profile of the product mix identified above, including the product mix width, product line length, product mix consistency and product line depth.

·       Collection of information with regards to various sales promotion schemes being launched by the above mentioned corporate houses and presenting them in the project report.

 

 

 

 

Unit II: 
Business Ethics
The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and real world cases.

Current topics dealing with Ethics in business, Corporate Social Responsibility, Ethical –Unethical behavior, Social Audit, Societal ethics, Professional ethics, Individual ethics, etc.

 

  • Exercises
  • Cases
  • Presentations
  • Group Discussions
  • Role Playing

 

Unit III: 
Unit IV: 
Unit V: 
Academic Year: 
2017-2018
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