Coming soon
Project Viva -Voce
This paper aims at exposing the students to the applied aspect of study of Retailing Management like Merchandise Management and Sales Management
Category Management - Case Study, Group Discussion and Practical Assignment on the best industry practices (top retailing companies of India and world)
The emergence and evolution of Private Labels by the renowned retailing companies. Case Study, Group Discussion and Practical Assignment on successful and unsuccessful private labels.
Assortment Planning in different kinds of merchandise. Power- point presentations on the essential dimensions of successful assortment planning and visual display.
Group Discussions on the attributes of an efficient Salesman. Role-Plays on personal selling.
Every student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc. Subsequent to the above exercise, the student will be required to give a prepared demonstration of personal selling of the product selected by her.
1. Pradhan, Swapna, Retail Management ,Tata McGraw-Hill Publishing
2. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi
3. Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
4. Shipp, Ralph D., Retail Merchandising: Principles and Applications, Houghton Miffin Co.
Dunne &Lusch, Retailing, South-Western Educational Publishing.
2. Retail Management, ICFAI Centre for Management Research, Hyderabad.
3. Sudharshan, R., Prakash, Ravi S., Sarma, Subrahamanya M., Retail Management: Principles and Practices, New Century publications
