PROJECT VIVA VOCE

Paper Code: 
BSG 518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COS):

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

CO 201: To give insight of characteristics of international marketing concepts taking examples of different overseas market through presentations.

CO 202: To analyze   about the process and problems in export marketing research

CO 203: To evaluate the different stages of international product life cycle

CO 204: To make understand students with different research and sample designs.

CO 205: To interpret  concepts of data entry and data interpretation.

 

Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/

Learning activities for the students:

Role Play activities/ Moot Court/Group Discussions/ Class presentation 

 

Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

 

  

 

6.00

Presentation on characteristics of international marketingconcepts taking examples of different overseas market.

6.00
Presentation and discussion on export marketing research. Report preparation and Presentation on international product
life cycle.
6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design,

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Essential Readings: 
• Malhotra, Naresh K., Marketing Research: An applied orientation,Pearson Education, NewDelhi.
• Beri,G.C.,MarketingResearch,TataMcGrawHill,NewDelhi.
• Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement andMethod, Prentice-Hall of India, NewDelhi
• Rathor, B.S., Rathor, J.S., Export Marketing, Himalaya Publishing House, Mumbai.
• Cherunilam, Francis, International Marketing, Himalaya Publishing House, Mumbai.
 
 
 
 
 
 
 
 
References: 
 
• Mishra, M.N., Modern Marketing Research, Himalaya Publishing House, Mumbai. Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
• Onkvisit, Shaw, International Marketing, Prentice Hall of India, New Delhi
• Cateora, Philip R. and Graham, John L., International Marketing, Academic Internet PubInc.
 
 
e- RESOURCES:
• International Business  ,Hill, Mc Graw Hill Education 
 
• International Business  ,Gupta,  Mc Graw Hill Education
 
• Logistics & Supply Chain Management, Crocker , Barry David https://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action
 
 
JOURNALS
• International Marketing
• The Indian Journal of Commerce
• Marketing  Research
Academic Year: 
2022-2023
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