PROJECT VIVA VOCE

Paper Code: 
BSG 418
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COS):

Course Outcomes

 

Learning and teaching strategies

Assessment Strategies

 
 

CO 160: Appraise various characteristics of services and elements in marketing mix for services.

CO 161: Discover the service scenario existing in present time through exploratory research.

CO 162: Develop research plans to analyse Indian service Industry marketing aspects.

CO 163: Analyze and learn the practical application of Organization behavior topics.

CO 164: Application of motivational theories and concepts to improve overall organization performance.

 

Approach in teaching

Power point presentation, Discussion, Case study, Discussion related research methodology 

Learning activities for the students:

Reading assignments, exploring the related literature available online.

Assignments, Mid semester test, Semester end examination, Quiz,  Presentation by students.

  

 

6.00

Synopsis and questionnaire preparation for report on type of services used by Indian families

6.00

Presentation on characteristics of services taking examples of different services.

6.00

Presentation and discussion on marketing mix of various service organizations. 

6.00
Power point presentation on organization change and development.
Case studies discussion on motivation and stress
6.00
Case studies discussion on conflict, groups dynamics and teams.
Report preparation and Presentation on types of services used by Indian families.
Essential Readings: 
• Jha S. M. Service Marketing. Himalaya Publishing House.
• Rao.K.R.M. Services Marketing. Pearson Education.
• Ashwathappa K. “ OrganizationalBehaviour”,Himalaya Publishing House, Latest Edition
• Stephen P. Robins, Organizational Behaviour, Prentice-Hall of Indian Pvt. Ltd., New Delhi. Latest edition
• Prasad L M., “Organization Behaviour”, Sultan Chand and Sons, New Delhi. Latest edition
 
 
References: 
SUGGESTED READINGS
• Rao P Subba, “Organizational Behaviour”, Himalaya Publishing House, Latest Edition 
• Luthans, Fred, OrganisationalBehaviour McGraw-Hill Education Pvt. Ltd. LatestEdition
• Davies, Keth, OrganisationalBehaviour (Human Behaviour at work), Tata McGraw Hill, New Delhi.
• Singh Kavita., “Organizational Behaviour”,Vikas Publishing House Pvt. Ltd. Latest edition
 
 
 
e-RESOURCES
• Organizational Behavior Luthans, Fred,McGraw Hill Education, https://www.expresslibrary.mheducation.com/bookshelf
• Organizational Theory 3e(Revised Adap), Robbins,Pearson,  Elibrary.in.pearson.com
 
 
JOURNALS
• Organization Behaviour
• Journal of Organization and Human Behaviourhttp://publishingindia.com
• South Asian Journal of Business and Management Cases, http:// sagepub.com
• Vikalpa (P+O) (http:// sagepub.com)
 
 
 
 
 
 
 
 
 
 
 
Academic Year: 
2022-2023
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