PROJECT VIVA VOCE

Paper Code: 
BSG 218
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES(COS):

Course Outcomes

 

Learning and teaching strategies

Assessment Strategies

CO 78: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in India

CO 79: Impart the knowledge   of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.

CO 80: Provides the opportunity to explore retail locations and site analysis and figure out their impact on consumer preferences

CO 81: Explain the impact of social and cultural factors on consumer buying behavior

CO 82: Impart the knowledge of post purchase behaviour of consumers and their impact on sales

Approach in teaching: Classroom lectures, Group discussions, videos, ppt presentation, web links etc.

Learning activities for the students:

Assignments, Classroom activities, ppt presentation, Role play, case studies.

Continuous Assessment, Quiz, Assignments, Presentations, etc.

 

6.00

• PPT Presentation/Group discussion/Case studies on different retail formats in India and famous Multi Brand retailers in India and their Strategies

6.00

• Case studies/ Group discussion related to Consumer Behaviour and Retail Communication mix , Role plays on Consumer Buying Behaviour

6.00

• PPT Presentation/ Case studies/ Group Discussion on Retail location and Site Analysis and their impact on consumer Buying Behaviour

6.00

• PPT Presentation on Impact of Cultural and social factors on consumer buying behavior

6.00

• Group Discussion and PPT Presentation on Post Purchase behaviour

Essential Readings: 
• Schiffman, Leon G., and Kanuk, Leslie Lazar, Consumer behaviour, PrenticeHall of India Private Limited, NewDelhi
• Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., NewDelhi
 
 
 
 
 
 
 
 
References: 
 
• Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, NewDelhi
• Solomon, Michael R., Consumer behavior: Buying, Having and Being, Delhi, Pearson Education (Singapore) Pte. Ltd., Indianbranch
 
 
e-RESOURCES:
• Consumer Behavior: Global Edition
 
JOURNALS: 
• Indian Journal of Marketing 
• International Journal of Retail Management and Research (IJRMR)
• Journal of Retailing 
 
 
Academic Year: 
2022-2023
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