PROJECT VIVA-VOCE

Paper Code: 
BSG 118
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COS) :

 

Course Outcomes

 

 

Learning and

teaching

strategies

 

Assessment

Strategies

CO 37: Develop an in-depth practical understanding of concept of product, its levels, life cycle and segmentation.

CO 38 : Examine corporate social responsibility initiates undertaken by companies.

CO 39: Equip the students with various real life ethical problems faced by companies.

CO 40: Develop an understanding in students regarding diversity and its repercussions in business.

CO 41: Appraise the students with consumer sales promotion techniques.

 

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

 

 

Learning

activities for the

students:

Role Play activities/ Group

Discussions/ Class

presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

 

6.00
• Cases and presentation of product levels and market segmentation of different companies
 
6.00
• Power Point Presentations on Product Life Cycle of renowned companies in India.
 
6.00
• Case Studies on Social Responsibility and  CSR done by companies.
 
6.00
• Case Studies on Diversity Recognition and its Management, Global Ethical Issues in HR, Marketing , Genetic Engineering etc.
 
6.00
• Group Discussion on Various media of Advertising and Consumer Sales promotion techniques 
 
Essential Readings: 
• Kotler, P., Keller, Lane K, Marketing Management, Pearson Education (Singapore) Pte. Ltd.
• Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons
• Sherlekar, S. A., Ethics in Management, Himalaya Publishing House, 
• Hartman, Laura, Perspectives in Business Ethics, , Burr Ridge, IL: McGraw-Hill.
 
 
 
 
 
 
References: 
 
• Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd.. 
• Stanton, William, J. Fundamentals of Marketing, McGraw Hill.
• Kotler, P and Armstrong, Principles of Marketing, Prentice Hall of India. 
 
e-RESOURCES
 
JOURNALS
• South Asian Journal of Business and Management Cases
• Journal of Marketing
 
 
 
 
 
 
 
Academic Year: 
2022-2023
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