PROJECT VIVA VOCE

Paper Code: 
BSR 118
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 34: Create suitable market offerings and formulate appropriate product policies.

 

CO 35: Enhanced knowledge of students by providing them opportunity of research regarding life cycle of a product

 

 

CO 36: Demonstrate overall store management and devise effective ways to improve footfalls by focusing on color planning

 

CO 37 Impart the knowledge regarding techniques of visual merchandising.

 

CO 38: Design policies to reduce activities like shoplifting and pilferages in retail stores.

Approach in teaching:

 Group Discussions, assignments, PowerPoint presentations.

Learning activities for the students:

Case studies, Role plays, Student presentations, Group discussions

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

Cases and presentation of product levels and market segmentation of different companies

6.00
Unit II: 

Power Point Presentations on Product Life Cycle of renowned companies in India.

 

6.00
Unit III: 

Class presentation on need and importance of color planning in store design

6.00
Unit IV: 

Group discussion and class presentation on different techniques of visual merchandising

 

6.00
Unit V: 

Activities and Case Studies related to shoplifting and pilferage.

Essential Readings: 
  • Swapnapradhan, Retail Management, McGraw Hill
  •  Berman and Evans, Retail Management- A strategic approach, MacMillan PublishingCompany
  • Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd.,Delhi.

 

References: 
  • Chetan Singh, Rajneesh Tuli, Nidhi V. Srivastava, Retail Management, Oxford University Press
  •  Retail Management, ICFAI PressSharma, Arya, Gupta, Jain, Business Laws, Ajmera Book Company, Jaipur
  • Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An Indian Perspective,Sultan Chand & Sons, NewDelhi.

 

e- RESOURCES:

  • Shodhganga
  • National Digital Library

 

 

JOURNALS

  • Prabandhan
  • The Indian Journal of Commerce
  • Indian Journal of Marketing

 

 

 

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version