PROJECT VIVA VOCE

Paper Code:

BSR 218

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

COURSE OUTCOMES(COS):

Course Outcomes	Learning and teaching strategies	Assessment Strategies
CO 78: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india CO 79: Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour. CO 80: Provides the opportunity to explore retail locations and site analysis and figure out their impact on consumer preferences CO 81: Explain the impact of social and cultural factors on consumer buying behavior CO 82: Impart the knowledge of post purchase behaviour of consumers and their impact on sales	Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc. Learning activities for the students: Assignments, Classroom activities, ppt presentation, Role play, case studies.	Continuous Assessment, Quiz, Assignments, Presentations, etc.

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 78: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india

CO 79: Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.

CO 80: Provides the opportunity to explore retail locations and site analysis and figure out their impact on consumer preferences

CO 81: Explain the impact of social and cultural factors on consumer buying behavior

CO 82: Impart the knowledge of post purchase behaviour of consumers and their impact on sales

Approach in teaching:

Classroom lectures, Group discussions, vedios, ppt presentation, web links etc.

Learning activities for the students:

Assignments, Classroom activities, ppt presentation, Role play, case studies.

Continuous Assessment, Quiz, Assignments, Presentations, etc.

6.00

PPT Presentation/Group discussion/Case studies on different retail formats in India and famous Multi Brand retailers in India and their Strategies

6.00

Case studies/ Group discussion related to Consumer Behaviour and Retail Communication mix , Role plays on Consumer Buying Behaviour

6.00

PPT Presentation/ Case studies/ Group Discussion on Retail location and Site Analysis and their impact on consumer Buying Behaviour

6.00

PPT Presentation on Impact of Cultural and social factors on consumer buying behavior

6.00

Group Discussion and PPT Presentation on Post Purchase behaviour

Essential Readings:

Schiffman, Leon G., and Kanuk, Leslie Lazar, Consumer behaviour, PrenticeHall of India Private Limited, NewDelhi
Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., NewDelhi

References:

SUGGESTED READINGS:

Pradhan, Swapna, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company, NewDelhi
Solomon, Michael R., Consumer behavior: Buying, Having and Being, Delhi, Pearson Education (Singapore) Pte. Ltd., Indianbranch

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