Coming soon
Project viva voce
Paper Code:
BSR 118
Credits:
3
Contact Hours:
45.00
Max. Marks:
100.00
Objective:
Course aims at equipping the students with practical knowledge about the retail store along with marketing aspect of business.
6.00
Class presentation on need and importance of color planning in store design.
6.00
Power Point Presentation on Ethical Dilemmas in Marketing and other spheres HR,Advertising etc.
6.00
Group Discussion and Class presentation on different techniques of visual merchandising.
6.00
Activities and Case Studies related to shoplifting and pilferage.
6.00
Case Study and Power Point Presentation on Global Marketing Issues in HR, Marketing , Genetic Engineering etc.
Academic Year:
