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Project viva voce
Paper Code:
BSG 518
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
The objective of international marketing is to give the students insight about international market strategies. The objective behind imparting retail management is to give practical knowledge to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing retail environment.
6.00
Presentation on characteristics of international marketing concepts taking examples of different overseas market.
6.00
Presentation and discussion on export marketing research
6.00
Report preparation and Presentation on international product life cycle
6.00
Power point presentation on types of retail locations, factors affecting attractiveness of a site
6.00
Discussion of case studies on customer relationship management
Academic Year:
