Project Viva Voce

Paper Code: 
BSR 618
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSR 618

Project Viva Voce
CO 229 Discuss, analyse and present practical cases on Supply Chain Management
 
CO 230 Analyse and present practical cases on Channels of distribution.
 
CO 231 Evaluate practical cases on logistics management and global outsourcing
CO 232  Discuss the practical aspects of designing advertisement campaign and budget
 
CO 233 Compare the practical components of Sales Promotion with real life examples and DAGMAR  Approach

Approach in teaching

PowerPoint Presentation

Case Study

Group Discussion

Learning activities for the students:

 

Case studies, Role plays, Student presentations.

Moot Court

Assignment on current topics

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

 

6.00

Discussions on Cases with reference to Supply chain management

 

 

6.00

Discussions on Cases with reference to Customer servie and channels of distribution   

 

 

 

6.00

Discussions on Cases with reference to global sourcing and purchasing

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

 

 

 

 

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

 

Academic Year: 
2021-2022
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