Project Viva- Voce

Paper Code: 
BSG 518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective of this paper is to give the students insight about international market strategies and the application of marketing research

Course Outcome(COs):

Course

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 518

Project Viva Voce
  1. CO187 To give  insight of characteristics of international marketing concepts taking examples of different overseas market through presentations.
  2. CO188 To analyze   about the process and problems in export marketing research
  3. CO189 To evaluate  the different stages of international product life cycle
  4. CO190 To make understand  students with different research and sample designs.
  5. CO191 To interpretate concepts of data entry and data interpretation.

Approach in teaching

Interactive Lectures

Group Discussions

 

Learning activities for the students:

Assignments

Case Studies

 

 

Assignments

Observation

CA Exam 

Semester End Examination

 

 

6.00

Presentation on characteristics of international marketing concepts taking examples of different overseas market.

6.00

Presentation and discussion on export marketing research. Report preparation and Presentation on international product life cycle.

6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Academic Year: 
2021-2022
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