Coming soon
Project Viva-Voce
Course Objectives:
The paper aims at equipping the students with practical aspect of retail management and Consumer Buying Behaviour.
Course Outcome(COs):
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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BSR 218 |
Project Viva Voce
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CO 75 : Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india CO 76 :Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour. CO 77 :Explain the impact of social and cultural factors on consumer buying behavior CO 78 : Impart the knowledge of post purchase behaviour of consumers and their impact on sales |
Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc.
Learning activities for the students:
Assignments, Classroom activities, ppt presentation, Role play, case studies. |
Continuous Assessment, Quiz, Assignments, Presentations, etc. |
PPT Presentation/Group discussion/Case studies on different retail formats in India and famous Multi-Brand retailers in India and their Strategies.
Case studies/ Group discussion related to Consumer Behaviour and Retail Communication mix, Roleplays on Consumer Buying Behaviour.
PPT Presentation/ Case studies/ Group Discussion on Retail location and Site Analysis and their impact on consumer Buying Behaviour.
PPT Presentation on Impact of Cultural and social factors on consumer buying behaviour.
Group Discussion and PPT Presentation on Post Purchase behaviour.
