Project Viva Voce

Paper Code: 
BSG 318
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This paper aims at imparting knowledge regarding the practical aspect of topics related Business Environment and Sales management.

Course Outcome(COs):

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 318

Project Viva Voce

CO114: Discover various issues related to sales management, sales organization structure, personal selling and different types of interviews for acquiring sales positions.

CO115: Examine the effect of various factors on the business environment.

CO116: Develop knowledge about MNC’s.

Approach in teaching:

Discussion, Tutorials,

Reading assignments,

demonstration

Learning activities for the

students:

Self learning assignments,

Effective questions, group

projects, Project reports,

Seminar presentation,  Giving tasks.

Class test, Semester end

examinations, Quiz,

Solving problems in

tutorials, Assignments,

Presentation, Individual

and group projects

 

6.00
Unit I: 

Discussion on case studies related to sales management, sales organizational structures, personal selling.

6.00
Unit II: 

Demonstration of personal selling of selected product - Every  student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc.

6.00
Unit III: 

Role play on different type of interviews for various positions in Sales department

6.00
Unit IV: 

Case Studies/Group Discussions on Effect of Socio—Cultural Business Environment. Case Studies on Competition Act, 2002

6.00
Unit V: 

Discussion on Cases related to Merits and Demerits of MNCs

Academic Year: 
2021-2022
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