Coming soon
Project Viva - Voce
Time- 2 lecture Hours/week Credits- 2 Objective
The objective of services marketing is to give the students insight about how the marketing of intangible goods is done. The objective behind imparting practical knowledge regarding organizational behaviour is to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing Competitive Corporate World efficiently.
|
Unit |
Contents |
No. of Lectures |
|
I |
Presentation on characteristics of services taking examples of different services. |
06 |
|
II |
Presentation and discussion on marketing mix of various service organizations. |
06 |
|
III |
Report preparation and Presentation on types of services used by Indian families. |
06 |
|
IV |
Power point presentation on organization change and development, case studies on motivation and stress |
06 |
|
V |
Disscusion of case studies on conflict, power presentation on groups dynamics and teams, |
06 |
haviour
