Project Viva - voce

Paper Code: 
BSG-318
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Project Viva Voce

Code: BSG-318

Time- 2 lecture Hours/week                                                                           Credits-2

 

Objective-This paper aims at exposing the students to the practical aspect of study of Business Environment and Sales management. The paper of  Sales Management aims at equipping the students with the Personal Selling skills. Besides it imparts the knowledge with regards to the set up of a sales branch, its organizational structure and its functional aspects. 

Unit

Contents

No. of Lectures

I

Discussion of case studies related to sales management, sales organizational structures, personal selling.

06

II

Demonstration of personal selling of selected  product - Every student will be required to choose a product of her choice, identify its USP, collect information about the product, identify its competitors and their offerings etc.

06

III

Group Presentation on latest methods of recruitment, selection , training used by corporates.

06

IV

Studies on Effect of demographics (age, size, growth, income, etc) on the business environment. Case Studies on Consumer protection Act.

06

V

Group discussions on Right to information Act.

06

 

Academic Year: 
2018-2019
  • Printer-friendly version
  • PDF version