Project Viva - voce

Paper Code: 
BSR 218
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Course aims at equipping the students with practical aspect of  marketing research and Consumer Buying Behavior.

 

6.00

 

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

6.00

Report Preparation and PPT Presentation 

6.00

Case studies related to Consumer Behavior, Role Plays on Consumer Buying Behavior 

Academic Year: