Coming soon
Project Viva - voce
Paper Code:
ABF 103
Credits:
2
Max. Marks:
100.00
Objective:
The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices
6.00
Unit I:
Power Point presentations on Levels of a product , Case study on market segmentation
Business Studies
Financial Studies
Objective
To acquaint the students with practical aspects of International Finance.
Practical:-
Every student is required to solve the cases on the following topics:
- International Monetary System;
- Comparative analysis of IMF and World Bank in providing assistance to India
6.00
Unit II:
PPT on Product Life Cycle with Examples in Each Stage, An Overview of Product Mix of Selected Companies
6.00
Unit III:
Case studies on Pricing, Examples and Impact of Market penetration Pricing and Market Skimming Pricing
6.00
Unit IV:
Group discussion related to sales promotion techniques adopted by various companies and its impact . Ad Formation and Role play
6.00
Unit V:
Report preparation
Academic Year:
