MERCHANDISE MANAGEMENT

Paper Code: 
BSR 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COs):

Course outcomes

Learning and teaching strategies

Assessment Strategies

CO 109:  Explain the importance and basic concepts of merchandise management and role and responsibilities of merchandiser.

CO 110: Compare and analyse the differnt aspects of merchandise planning and management for merchandise decisions process. 

CO 111: Learn the concepts of brands and the process and significance of creation of Private Labels. 

CO 112: Understand the concepts, significance and process of Category Management in Retailing

CO 113 :Identify how pricing fits into the goals of a retail establishment and how to use the various pricing methods, techniques and adjustments and evaluate the merchandise performance and devise strategies.

 

Approach in teaching

Interactive Lectures,

 PPT,

 Sharing reference reading materials and web links

Class discussions.

 

Learning activities for the students:

Guided Assignments, Role plays, Case Study 

 

 

Class test, Semester end examinations,

Quiz - Kahoot/Google Forms etc, 

Regular Class Assignment, 

PPT Presentation, Individual/Group projects

 
 

 

9.00
Unit I: 
Basics of Retail Merchandising:
  • Concept, Definition
  • Importance of Merchandising Management
  • Merchandiser: Role and Responsibilities, Types of merchandise, Concept of Lifestyle Merchandising.

 

9.00
Unit II: 
Merchandise Planning:
  • Concept
  • Implication of Merchandise Planning – Finance, Marketing, Warehousing and Logistics
  • Process of Merchandise Planning
  • Technology Tools and Merchandise Planning - Merchandise Systems used in Merchandise Forecast
  • Collaborative Planning Forecasting and Replenishment (CPFR).

 

9.00
Unit III: 
Merchandise Procurement
  • Brand Alternatives – National Brands,  Private Labels and Licensed.
  • Private Label – Concept – Store Brand, Umbrella Brand and Individual Brands
  • Reasons for Emergence of Private Labels
  • Process of Creation of Private Labels
  • Steps in Merchandise Sourcing
  • Global Sourcing.

 

9.00
Unit IV: 
Category Management
  • Concept
  • Reasons for Emergence of Category Management
  • Process of Category Management
  • Drawbacks of Category Management

 

7.00
Unit V: 
Evaluating Merchandise Performance and Merchandise Pricing
  • ABC Analysis
  • Sell through Analysis
  • Multiple Attribute Method
  • Gross Margin Return On Investment (GMROI)
  • Methods of setting Prices – Markups and Markdowns
  • Pricing Strategies (Market Skimming, Market Penetration, EDLP, HLP, Price Bundling, Odd Pricing, Leader Pricing, Multiple Pricing, Multiple-unit Pricing)

 

Essential Readings: 
  • Pradhan, Swapna, Retail Management, Tata McGraw-Hill Publishing
  • Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
  • Vedamani, Gibson G., Retail Management, Jaico Publishing House, Mumbai
  • Shipp, Ralph D., Retail Merchandising: Principles and Applications, Houghton Miffin Co.

 

References: 

SUGGESTED READINGS:

  • Dunne & Lusch, Retailing, South-Western Educational Publishing, 2004, 5th Edition
  • Retail Management, ICFAI Centre for Management Research, Hyderabad, May, 2003.
  • Sudharshan, R., Prakash, Ravi S., Sarma, Subrahamanya M., Retail Management: Principles and Practices, New Century publications, 2007

e-RESOURCES:

JOURNALS:

  • Harvard Business Review
  • Marketing Management
  • Indian Journal of Marketing
  • Consumer Behaviour

 

Academic Year: 
2022-2023
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