Merchandise Management

Basics of Retail Merchandising: Concept, Definition, Importance of Merchandising Management. Merchandiser: Role and Responsibilities, Types of merchandise, Concept of Life style Merchandising.

Merchandise Planning: Concept, Implication of Merchandise Planning – Finance, Marketing, Warehousing and Logistics, Process of Merchandise Planning. Technology Tools and Merchandise Planning - Merchandise Systems used in Merchandise Forecast. Collaborative Planning Forecasting and Replenishment (CPFR)

Merchandise Procurement: Brand Alternatives – National Brands, Private Labels and Licensed. Private Label – Concept – Store Brand, Umbrella Brand and Individual Brands, Reasons for Emergence of Private Labels, Process of Creation of Private Labels. Steps in Merchandise Sourcing, Global Sourcing.

Category Management – Concept, Reasons for Emergence of Category Management and Process of Category Management, Drawbacks of Category Management

Evaluating Merchandise Performance: ABC Analysis, Sell through Analysis, Multiple Attribute Method and Gross Margin Return On Investment (GMROI)
Merchandising Pricing: Methods of setting Prices – Markups and Markdowns, Pricing Strategies (Market Skimming, Market Penetration, EDLP, HLP, Price Bundling, Odd Pricing, Leader Pricing, Multiple Pricing, Multiple-unit Pricing)