To provide candidates with the fundamental skills in research design and analysis necessary for making sound marketing decisions.
Supply Chain Management: Concept, Objectives, Functions and Importance of Supply Chain Management, Issues in Supply Chain Management, Strategic partnership, 3PL, 4PL. Porter’s Model of value chain, Coordination in SCM-Bullwhip effect, Improving supply chain forecasting
Integrated Logistics Activities: Integrated Logistics Model, Value Added Concept, Financial Impact of Integrated Logistics on Firm, Emerging Integrated Logistics Concepts, Customer Service, Channels of Distribution, Concept of Distribution Centre: Importance, Process Functions, Floor Ready Merchandise
Logistics Management: Concept, Objective and Scope, Major functions of Logistics- Transportation, Warehousing, Inventory Management, Material Handling and Storage, Logistical Packaging, Information flows
Global Logistics and SCM: Managing Global Logistics, Components of Global Logistics Management, process and impact of Global Logistics, Environmental Analysis, Global Distribution, channel strategies, logistics strategies, supply chain strategies, Global Sourcing and Purchasing, Outsourced Manufacturing, Global Sourcing, Purchasing and Supplier Relations
Current Issues in Supply Chain Management: Best Practices in SCM- Tierization of Suppliers, Vendor Managed inventory, Milk Round System, Bar Coding, Hub and Spoke Concept, Postponement Strategy, Cross Docking, Drop Shipping, Risk Pooling, Trans Shipment, RFID, Benchmarking, Reengineering, Virtual Supply Chain, Agile and Lean Supply Chain, Green Supply Chain, Flexible Supply Chain
1. Pradhan, Swapna, Retail Management ,Tata McGraw-Hill Publishing
2. Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi
3. Chopra, Sunil and Meindi Peter, Supply Chain Management, Pearson Education