FUNDAMENTALS OF RESEARCH

Paper Code: 
DBSG 711
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

On completion of this course, the students will be able to:

CO 201: Equip the students with an understanding of basics of Business Research.

CO 202:  Appraise the students with the concept of research design, its types and hypothesis.

CO 203: Appraise the students with the

data collection in research. 

CO 204: Equip the students to make use of measures of central tendency and Dispersion.

CO 205: Develop the skills among the students to use MS-Excel and SPSS for research purposes.

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

 

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

  

 

12.00
Unit I: 

Basics of Research                                                                                                       

  • Definition and concept of research, objectives of research, importance of research.
  • Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research.
  •  Research Approaches, Research Process

 

12.00
Unit II: 

Research Design                                                                                                         

  • Meaning, Need and Characteristics of a good research design.
  • Types of Research Design, Identification of a Research problem. Selection of a Research problem.
  • Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing Theoretical concept.
  • Variables: Meaning and Concept, Types of variables.

 

12.00
Unit III: 

Data Collection                                                                                                            

  • Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
  • Instruments of Primary Data Collection: Observation, Interview, Questionnaires and Schedules, their construction, Pros and Cons of each, Things to keep in Mind
  • Application of data Collection Methods  : When, Where & Why

 

12.00
Unit IV: 

Basics of Statistics                                                                                                      

  • Frequency Distributions and Cumulative Frequency Distribution
  • Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
  • Measure of Dispersion - Mean Deviation and Standard Deviation

 

12.00
Unit V: 

Basic Usage of Excel and SPSS                                                                                   

  • How to use Excel for Data Handling – Making Charts, Tables and Pasting Them in  MS Word
  • Basic File Setting in SPSS – Opening of File, Data View, Variable View,  Variable Setting, Importing Data 

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

       

 

References: 
  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES:

  • Bajpai ,Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

Academic Year: 
2023-2024
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