FUNDAMENTALS OF RESEARCH - PRACTICAL

Paper Code: 
DBSG 712
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

 
 

On completion of this course, the students will be able to:

CO 206: Equip the students in formulation of research problem.

CO 207:  Appraise students with the process of making a research design

 CO 208: Enable to draft a questionnaire

CO 209: Familiarise the students with Statistics in research

CO 210: Develop the skills to use different software for research

 

Approach in

teaching: Class

room Lecture

(Theory/ Using

Power Point

Presentation)

/Discussions

 

Learning

activities for the

students:

Role Play activities/

Group

Discussions/ Class

Presentation

Class

participation,

tutorial

assignments and

presentations,

class tests, C A

Test, Semester

End Exams.

  

 

6.00
Unit I: 

Basics of Research                                                                                                   

  • 1 overall research would be given to students in which they will have to do all the topics covered in the subject
  • Formulation of research problem, formulation of research title

 

6.00
Unit II: 

Research Design                                                                                                       

  • A synopsis would be made with complete research design of proposed study
  • Systematic Review of Literature
  • Setting of Objectives, Variables and Hypothesis

 

6.00
Unit III: 

Data Collection                                                                                                          

  • Form a questionnaire on likert scale

 

6.00
Unit IV: 

Basics of Statistics                                                                                                   

  • Set Frequency Distribution as per Requirement of Questionnaire as per Concept
  • Few questions on Measure of Central Tendency & Measure of Dispersion

 

6.00
Unit V: 

Basic Usage of Excel and SPSS                                                                                 

  • Making Charts, Tables and Pasting Them in  MS Word Practically
  • Make a SPSS File as per the Questionnaire of the Study drafted as Above
  • Seeing Data View & Variable View in the Software and handling it
  • Variable Setting in SPSS

 

Essential Readings: 
  • Malhotra, Naresh K., Marketing Research: An applied orientation, Pearson Education, New Delhi, 4thed.
  • Beri, G.C., Marketing Research, Tata McGraw Hill, New Delhi, 3rded.
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  • Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

       

 

References: 
  • Tull, Donald S. and Hawkins, Del I., Marketing Research: Measurement and Method, Prentice-Hall of India, NewDelhi
  • Mishra, M.N., Modern Marketing Research, Himalaya Publishing House,Mumbai.
  • Luck, David and Rubin, Donald S., Marketing Research, Prentice-Hall of India, NewDelhi
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  • Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
  • Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

 

e-RESOURCES:

  • Bajpai ,Marketing Research - Elibrary.in.pearson.com
  • Malhotra, Marketing Research   - Elibrary.in.pearson.com

 

REFERENCE JOURNALS:

  • Jindal Journal of Business Research
  • Journal of Business Research
  • Business Perspective and Research
  • IIS Journal of Commerce & Management
  • Indian Journal of Applied Research

 

Academic Year: 
2023-2024
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