FOUNDATION IN ENTREPRENEURSHIP AND MANAGEMENT

Paper Code: 
FEM 600
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

COURSE OUTCOMES (COs):

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

CO 1: Formulate knowledge about the purpose and types of business, and their interactions with stakeholders and the external environment.

CO 2: Develop a basic understanding of the types of business organization structure, functions, and the role of corporate governance.

CO 3: Invent about the relation of the function of accountancy and audit.

CO 4: Analyze the impact of leadership, motivation, and team management to attain organizational efficiency

CO 5: Explain the integration of technology in the various business functions.

Approach in teaching:

Interactive Lectures, Discussion, PPT, Sharing web links

 

Learning activities for the students:

Self-learning assignments, Role plays, presentation, case study discussions, Group Discussions.

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Individual and group projects, Semester –end examination

 

6.00
Unit I: 
Introduction to Entrepreneurship
  • Introduction to entrepreneurship: Meaning, Classification, Process, Importance & benefits
  • Factors affecting growth of Entrepreneurship
  • Barriers to entrepreneurship
  • Types of entrepreneurs
  • Characteristics of a successful entrepreneur
  • Promotional schemes for women entrepreneurs
  •  Concept of Social Entrepreneurship

 

6.00
Unit II: 
Introduction to various form of business organization:
  • Sole Proprietorship, Partnership, LLP, Company, One Person Company
  • Registration of enterprise

 

6.00
Unit III: 
Starting a new venture (New business plan):
  • Business plan: Meaning, importance
  • Elements of a business plan (Market Feasibility, Technical Feasibility and Financial Viability) Preparation of a business plan
  • Determinants of effective business planning
  • Sources of Funds for Entrepreneurs (Angel Investors, Venture Capitalists/Accelerators/Incubators, Crowdfunding)
  • Concept of Marketing: Marketing Mix and STP(Segmentation/Targeting/Positioning)

 

6.00
Unit IV: 
Management Concepts :
  • Definition, Characteristics,
  • Fayol’s principles of effective management,
  • Management Vs. Administration
  • Significance of management

 

6.00
Unit V: 
Elements of Management Function:
  • Definition, importance and process of Planning, Organizing, Staffing, Directing and Controlling functions of management.

 

Essential Readings: 
  • Gupta, C.B. and Srinivasan, P., Entrepreneurship Development, Sultan Chand & Sons, New Delhi
  • Taneja, Satish and Gupta, S.L., Entrepreneur Development: New Venture Creation, Galgotia Publishing Company, New Delhi, 2001
  • Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.

 

References: 
  • Gupta, C.B. and Khanka, S.S., Entrepreneurship & Small Business Management, Sultan Chand & Sons, New Delhi, Fourth Edition.
  • Terry and Franklin, Principles of Management, Prentice Hall of India, New  Delhi
  • Sudha, G.S., Business Management, RBSA Publishers, Jaipur

 

 e-RESOURCES:

JOURNALS:

  • Journal of Entrepreneurship
  • INSPIRA- Journal of Modern Management & Entrepreneurship

 

 

 

Academic Year: 
2021-2022
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